Snoop Dogg has expanded his cannabis brand beyond US borders with the grand opening of his first international S.W.E.D. (Smoke Weed Every Day) Coffee Shop in Amsterdam.
The event, celebrated with a video shared on Instagram, marked a significant milestone in the legendary rapper’s entrepreneurial journey.
Although Snoop was not present at the event, his son and business partner, Cordell Broadus, represented the family.
Cordell proudly declared the new venue as “the first Snoop Dogg coffee shop in the Netherlands,” suggesting that more international expansions could be on the horizon.
The S.W.E.D. Coffee Shop in Amsterdam is more than just a typical cannabis dispensary. It is a tribute to Snoop Dogg’s enduring legacy in the music and cannabis industries.
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The shop offers a variety of cannabis products, carefully curated to meet the high standards of Snoop’s brand.
Beyond the product offerings, visitors can immerse themselves in Snoop’s world, surrounded by memorabilia from his storied career. The walls are adorned with quotes from his famous lyrics, including a nod to one of his most iconic lines.
This new venture follows the successful launch of Snoop’s first S.W.E.D. dispensary in Los Angeles earlier this summer.
Snoop Dogg honors 2Pac with new cannabis offering
That event was highlighted by a tribute to Snoop’s late friend and collaborator, 2Pac. Snoop’s latest product line features a special edition of jarred cannabis flower, accompanied by exclusive photos of 2Pac.
This release is not just a business move but a heartfelt homage to the deep bond Snoop shared with the legendary rapper.
The Amsterdam S.W.E.D. Coffee Shop also offers fans a unique experience, with displays that include a replica of the infamous Death Row electric chair and graffiti-covered walls that echo the raw energy of the West Coast rap scene.
