Beyoncé gifted us with a birthday gift by narrating the global debut ad of her SirDavis Whisky, which she refers to as the “future of whisky” and describes as “strong, confident, not easily shaken or stirred.”
She also sent out a couple of SirDavis to some of her industry friends.
Beyoncé Knowles-Carter and Moët Hennessy launched SirDavis, a new American whisky that can be bought online and in limited retailers.
This is after an overwhelmingly popular pre-order phase that followed the whisky’s launch on August 20, according to a press statement.
In addition to retail outlets in California, Colorado, Florida, Georgia, Illinois, Louisiana, Maryland, New York, Tennessee, Texas, and Washington, D.C., SirDavis is now available for purchase online across the country.
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A few retail sites in Tokyo, Paris, and London are also selling the whisky.
This month, whiskey connoisseurs can also find SirDavis at DFS stores in a few U.S. airports, like John F. Kennedy International Airport.
Airports in Los Angeles and San Francisco are both international. Travelers can also take advantage of specialty SirDavis tastings in New York and Los Angeles.
Bey’s team suggests creating the Honey Bee, a drink that honors the brand’s creator and is made with SirDavis American Whisky, fresh lemon juice, honey syrup, and honeycomb garnish, for a truly memorable experience when sampling the new whisky.
READ ALSO: Sir Davis: Beyoncé Honors Her Grandpa With A Launch Of A New Whisky With Moët Hennessy
The SirDavis bottle is characterized as “striking and clean, making it an unmistakable beacon of luxury” and was created to stand out from other high-end spirits.
Intentional design cues salute Davis Hogue, the great-grandfather of Knowles-Carter and the man for whom the brand is named—a farmer and moonshiner—while also narrating the tale of SirDavis.
