2025 may have started well for some, but for Kendrick Lamar, it seems to be a ‘very’ good year so far following his recent engagements.
From winning five trophies in one night, his crowd-pleasing and history-making Super Bowl halftime show has certainly made viewers want to listen to more of him.
As a result, the rapper’s music as his Spotify listenership increased drastically after Sunday night’s performance.
Kendrick Lamar’s diss track-turned-cultural phenomenon “Not Like Us” had his biggest boost of the night with an increase of 430 percent in the three hours following Lamar’s halftime performance.
“Not Like Us” is one of many to see a sudden renewed interest.
According to Spotify, Lamar’s streaming overall jumped by 175 percent, with “Humble” seeing an increase of 300 percent while his collaboration with SZA, “All the Stars,” jumped to 290 percent.
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As one good thing deserves another, this overnight interest rubbed off on SZA, who also experienced an 80 percent increase in streaming numbers.
Kendrick’s Super Bowl Halftime Show performance saw him perform more tracks on his latest album “GNX,” including “Squabble up,” “DNA,” “Euphoria,” “Man at the Garden,” “Peekboo,” “Luther,” and “Tv off.”
Meanwhile, one song that most music lovers were expecting to hear was in limbo, so when he teased that he wanted to “play their favorite song.
However, as a reference to the recent lawsuit by Drake, Kendrick said, “But you know they love to sue.”
But against all the I don’t and want to moments, he decided to instead bring out Grammy Award-winning singer SZA before eventually going back to the song.
Even though there was speculation whether or not Lamar would perform “Not Like Us” during the NFL’s biggest stage with Usher and Jay-Z allegedly asking him to stay off the track.
“Not Like Us” was one of 2024’s biggest hits, spending two weeks on the Billboard Hot 100 and 20 weeks at No. 1 on the Hot Rap Songs chart.
The song won all five of the Grammy Awards for which it was nominated, including Song of the Year and Record of the Year, transcending a simple diss track and becoming an international and cultural anthem.
The song has also crossed more than a billion streams on Spotify and was inducted into the streamer’s Billions Club.
