Diddy is facing the consequences of his actions following the release of a video showing him assaulting his ex-girlfriend Cassie. This scandal has not only tarnished his public image but is also having a significant financial impact.
TMZ reported that America’s Best Contacts & Eyeglasses has halted sales of Diddy’s Sean John eyewear line. A company representative confirmed the suspension but did not provide a reason.
The future of the pulled eyewear items remains uncertain, but they have been removed from physical stores and online shops.
This is not the only blow Diddy is facing. In response to the viral video, his music has also been pulled from Peloton’s platform. A post on Peloton’s private Facebook page demanded the removal of the 54-year-old mogul’s music catalog.
Peloton responded by pausing his music and removing the Bad Boy Entertainment Artist Series. This means that instructors no longer use Diddy’s tracks in new classes, reflecting the company’s serious stance.
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The fallout extends further back. Last month, Billboard highlighted a sharp decline in radio spins for Diddy’s music after Cassie accused him of rape and abuse last year.
Following these accusations, more individuals have come forward with similar claims, leading to a steady decrease in airplay for his catalog.
Data from Luminate shows that before the first lawsuit was filed on November 16, 2023, Diddy’s music received 11,000 plays, equating to 23.3 million audience impressions.
However, within two weeks after the lawsuit, his airtime dropped by 28%, with only 8,000 spins. From November 24 to December 7, following another sexual assault lawsuit, his broadcasts plummeted by 41%, marking the most significant decline at that time.
This downward trend has continued over recent months. From March 15 to 28, Diddy’s songs only garnered 1,000 plays, resulting in 4 million impressions. This marks an 88% drop in radio spins and an 83% crash in audience reach since mid-November.
