Top audio brand Beats by Dr. Dre, shortened as Beats, has produced a star-studded campaign to promote its latest fitness earphones, Powerbeats Pro 2.
The production, titled Listen to Your Heart, has gathered some significant views on YouTube. It features sports icons including LeBron James, Lionel Messi, and Shohei Ohtani.
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The campaign, according to the team, highlights the connection between “passion, performance, and heart,” and reflects how the three outstanding athletes have pushed boundaries throughout their careers.
It is further described as a symbol of “determination, focus, and the will to overcome challenges.”
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“I’ve been a huge fan of the Powerbeats line since it first launched, and seeing it evolve into the new Powerbeats Pro 2 is incredible. Music has always been a key motivator in my training, and these earphones take an already iconic product to the next level,” LeBron James was quoted.
For Lionel Messi: “Even though we come from different sports, what connects us is our shared passion to perform at the highest level…
“This campaign reflects how true power comes from the heart—how we’ve all used that inner drive to fuel our journeys and push ourselves throughout our careers,” he said.
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Shohei Ohtani also described the collaboration with LeBron James and Lionel Messi as “special.”
“Tapping in to your heart is important whether you’re an athlete on the biggest stage or just getting started and I’m excited to partner with Beats to help deliver that message,” he noted.
Last month, LeBron James revealed that fashion brand Reebok offered him a $10 million contract before joining the NBA while in high school.
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Speaking on the Jason & Travis Kelce podcast on YouTube, he recalled details of the meeting with Maverick Carter in his final year in secondary school.
“I’m sitting across from the table; I’m a senior in high school…I’m going back to St. Vincent-St. Mary the next day, my senior year, and the guy slides over a check to me at the end of the table…
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“It was me and my mom and Maverick Carter at the end of the table, and he says, ‘If you don’t go talk to any other companies, this is yours,’ and I look at it… 10 million dollars,” he stated.
The LA Lakers star had also described playing an NBA game on the same pitch with his son, Bronny, as a big achievement.
