Ayesha Curry, wife of NBA star Stephen Curry, has incurred the wrath of some residents in Oakland, California after her social media post seems to have been in bad taste.
The entrepreneur recently announced that she would close her boutique, Sweet July, on the company’s Instagram, claiming it was due to safety concerns.
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The retail store and cafe in Uptown Oakland sells self-care and home goods items but will not operate, effective February 9, 2025.
“To prioritize the safety of our patrons and staff, we have made the difficult decision to close our Sweet July cafe and store in Oakland.
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“We have loved being a part of Oakland and are grateful for the community that has opened their arms and embraced us. It has been an honor to serve you,” The post announcing the closure read, adding there will be “new exciting ventures in future.”
Following the announcement, some residents felt the 35-year-old entrepreneur was blaming the store’s closing on crime in the neighborhood, which they were not too happy about.
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Ken Houston, Executive Director of the Oakland-based nonprofit called Beautification Council, reportedly criticized Curry’s post.
“Just because (the Sweet July store) is closing, it doesn’t mean it has something to do with crime…It could be financial. It could (just) be not working. Just because she’s a Curry doesn’t mean that her business operation was financially viable,” the Director told an outlet.
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“Things are changing but people like to put the negative on top of it because they’ve got to have an ugly duckling and they’re trying to make Oakland an ugly duckling,” he added. Other Oakland residents also reacted to Curry’s post with similar sentiments.
“Instead of making it Oakland’s fault and painting the country an ugly picture – why not be honest and say that the store’s location has zero foot traffic and no one knows it’s there…There is a thriving art scene and businesses in your same area that have been there for decades,” a follower wrote.
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“Everytime I stopped by to view your store, it somehow is always closed both weekdays or weekends,” another user added.
Sweet July, according to sources, is not Ayesha Curry’s first business venture to have folded up. Reports indicate that in 2019, her Houston, TX, International Smoke restaurant abruptly shut down.
