Award-winning female singer Beyoncé has a history of empowering other black musicians, and her most recent album, Cowboy Carter, demonstrates this.
Tanner Addell, Brittney Spencer, Tiera Kennedy, and Reyna Roberts are featured in the project on Beyoncé’s Blackbiird, which is a cover of The Beatles’ 1968 hit song. Spaghettii features Linda Martell and Shaboozey performing a duet, while Just for Fun features Willie Jones singing. Additionally, Shaboozey appears on Sweet Honey Buckiin.
This week, Spotify unveiled a billboard in Los Angeles to honour the gifted Black musicians who contributed to Cowboy Carter. The billboard said that since the album’s release, each of the featured artists had experienced a notable increase in plays and visibility on the streaming site.
Spotify reports that since Cowboy Carter’s release, Beyoncé’s catalogue has gotten 395% more plays than before. Spencer’s music has gotten 37,220% more plays; Reynolds’s music has gotten 16,000% more plays; Adell has received 3,200% more plays; Kennedy has received 40,000% more plays; Jones has received 5,650% more plays; Shaboozey has received 1,350% more plays; and Martell has received nearly 127,430% more plays from her catalogue.
Additionally, each artist saw an increase in new listeners. Adell experienced a 125% increase in first-time listeners, Kennedy saw a 110% increase, Jones saw a 75% increase, Shaboozey saw a 70% increase, Beyonce saw an 85% increase, Spencer saw a 170% increase, Reynolds saw a 125% increase, and Martell saw a nearly 1,145% increase.
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On March 29, the day of its debut, Cowboy Carter made history as the 2024 album that was streamed the most on Spotify in a single day.
