Singer-songwriter and multi-instrumentalist, Lenny Kravitz and luxury sunglasses brand, Ray-Ban have collaborated to create a fresh interpretation of the traditional aviator frame.
The musician’s new partnership with Ray-Ban includes a limited-edition pair of gold Ray-Ban Reverse Sunglasses which would see Lenny Kravitz stepping into his golden age.
This Ray-Ban eyewear brand is the newest Reverse sunglasses line and will have a rock and roll twist with the launch of their capsule collection. Kravitz’s persona is combined with the staple Ray-Ban frame in a new colorway.
The Black Aviator Reverse, Chrome Aviator Reverse, and a limited-edition Gold Plated Aviator are all new to the collection. The legendary signature of The Fly Away singer will also be etched on each pair of limited-edition Reverse sunglasses, making them a must-have accessory – a valuable addition for fans to add to their collection.
Lenny Kravitz, in a statement, said, “As a lifelong fan of Ray-Ban, their timeless style has always resonated with me. The Ray-Ban Reverse partnership is an incredible opportunity for me to combine my passion for fashion and music with such a recognizable brand. It’s about stepping outside the box, accepting oneself, and using those creative lenses to see the world in a fresh way.”
Related stories
Lenny has always been a devotee of the eyewear company so much so that at his recent induction into the Hollywood Walk of Fame, he wore a Ray-Ban piece.
“At Ray-Ban, being authentic, iconic, timeless, and courageous are our core values. Since Lenny Kravitz genuinely embodies these values, it felt fated that we would choose him to be our first global ambassador. He has won numerous awards, defied expectations, made a name for himself outside of the music industry, and has an unbounded creative spirit. Together, we knew this was the ultimate synergy,” Dan Alder, Vice President of Marketing at Ray-Ban Global said.
The new Lenny Kravitz and Ray-Ban collections are been sold on Ray-Ban’s official website. Every item comes with a premium case signed by the New York native and special packaging with the etched signature of Lenny Kravitz on the left lens.
