Rap Icon, Snoop Dogg, is preparing to premiere his biopic in collaboration with international broadcaster, NBCUniversal. He is said to have signed a deal with the company to have a “first-look” at the project, before official takeoff.
The documentary, according to sources, is in progress and has some competent hands on board, including Joe Robert Cole, the co-writer of Black Panther. Award-winning filmmaker Brian Grazer has also been named.
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Producers are yet to reveal the title of the project, which is expected to take a “deep dive” into Snoop Dogg’s long career from being a rap gangsta to becoming a media mogul.
The collaboration between Snoop Dogg’s Death Row Pictures and Universal is described as a reflection of the hitmaker’s growing presence beyond music.
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In a statement, NBCUniversal chairman Donna Langley hailed the move, saying: “There’s only one Snoop, and we’re so excited for him to join our unbelievable roster of creative partners.”
Snoop Dogg also shared his excitement, emphasising that: “Not everyone has the courage and vision to see what Death Row Pictures can bring to the table, but Donna and the NBCUniversal team have always understood, which is why I am proud to call NBCUniversal my new home…”
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Beyond the upcoming project, the superstar is expected to return as a judge on the 28th edition of the reality show, The Voice on NBC.
In March this year, Suge Knight, a former CEO of Death Row Records, criticized Snoop for “destroying” the cherished company. In an interview, the imprisoned businessman described his shortcomings while working for Def Jam, including how Snoop’s Doggystyle label failed to gain traction.
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Appearing on the Drink Champs podcast last year, Snoop Dogg said he did not take sides when Kendrick Lamar and Drake were bombarding each other with diss songs. However, he thought the battle between the two musicians fostered some unity among other players in the music industry.
“So, it may have been disrespectful, but it’s hip hop, so it’s part of hip hop,” he said. “I chose no sides because I have no individual cause. That’s a grown man going against a grown man…” he stated.
