A freshly acquitted ASAP Rocky has officially been appointed as Ray-Ban‘s first creative director just days after he was found not guilty.
The rapper and fashion magnate was found not guilty at a jury trial in Los Angeles on Tuesday.
Where he was being charged with firing a handgun amid a beef with former friend ASAP Relli in 2021.
ASAP Rocky is known for his trendsetting influence in both music and fashion.
Rocky intends to keep the momentum going with Ray-Ban Studios, lending his unique vision to the popular eyewear brand.
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Ray-Ban Studios, the creative platform that launched in 2016, focuses a lens on mixing the power and influence of music and artists’ stories.
The new role comes as no surprise, as the multi-hyphenate artist has often been spotted wearing Ray-Ban shades on several occasions.
According to the eyewear brand, ASAP Rocky’s role will find him taking on the task of bringing “his distinctive vision to Ray-Ban Studios, guiding creative projects, and shaping the future of the brand’s image and design.”
Under his leadership, Ray-Ban is set to roll out the Blacked Out Collection in April.
The rapper’s upcoming range is said to be a redesign of the Mega Icons line, complete with a new lens type.
The Blacked Out Collection will feature a blend of Ray-Ban’s contemporary culture with Rocky’s signature style.
Traditional icon styles are turned Mega, featuring gold-plated details and brand-new ultra-black lenses.
More designs are said to be expected in the coming months as Rocky puts his stamp on creative projects.
Rocky shared in a statement:
“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving.
“I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”
Rocky’s involvement is said to extend beyond designing eyewear by directing campaigns and redesigning Ray-Ban stores while incorporating music, fashion, and the arts.
