Music producer Dr. Dre and his close pal, Snoop Dogg, have introduced a new alcoholic beverage brand.
The product called Still G.I.N. By Dre and Snoop was announced on Monday, October 15, and is described as the first item by the two businessmen to enter the “pure premium-spirit” market.
It is said to follow the success of the Gin & Juice canned cocktail previously announced by the hip-hop stars. A release tagged the new alcohol brand as “modern and elegant.”
“Still G.I.N. By Dre and Snoop “stands out as a clean, light modern gin that’s highly mixable and supremely drinkable… As the first pure bottled spirit with Dre and Snoop’s official cosign, the game-changing Still G.I.N. By Dre and Snoop proves modern yet elegant, bursting with notes of tangerine, jasmine, and coriander for an unforgettable aromatic finish,” it said.
“Still G.I.N. By Dre and Snoop” is said to have taken its name from the music collaboration between Dre and Snoop titled Still D.R.E. from Dr. Dre’s 2001 album.
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“This is not a liquor that we’re just putting our name on…It’s just like we did with Beats headphones. Everything is us from the ground up: the gin, the flavor, the packaging,” Dr. Dre was quoted in a statement.
“Everything had to be perfect…Snoop said it best: we’re better together—it’s always magical. It’s incredible to know that you’ve got something amazing that you feel is gonna really work. From the look to the taste, it’s all there,” he added.
Snoop Dogg also shared his thoughts on the latest business partnership, and described Dr Dre as “a perfectionist.”
“Every day in the studio when Dre and I were trying to make the dopest music, we were drinking gin and just having fun….Dre’s a perfectionist: he wants to make sure it’s not just good, but great. Together, we ain’t gonna do nothing regular!” he said.
The latest business deal is not surprising Snoop had always been impressed with the decade-long friendship between himself and Dr. Dre
In September this year, he singled out the music producer as “a big brother” for the past 30 years.
“Dr. Dre has always been a big brother, a mentor…He taught me professionalism as far as how to separate from the hood and how to get on a business venture, and how to just look forward and not really pay attention to what’s behind you,” the Talkin Loud composer told Capital XTRA radio.
