50 Cent has joined the ongoing discussion surrounding Kendrick Lamar’s selection as the headliner for next year’s Super Bowl LIX Halftime Show.
The announcement came on September 8, when the NFL, Apple Music, and JAY-Z’s Roc Nation confirmed Kendrick would take center stage during the highly anticipated event on February 9, 2025, at the Caesars Superdome in New Orleans.
This decision has sparked debate among fans, with some feeling that New Orleans native Lil Wayne should have been chosen to represent his hometown. However, 50 Cent, weighing in during an appearance on The Talk on September 13, expressed support for the selection. He acknowledged Kendrick Lamar’s current prominence as a solo artist and noted that Kendrick is a fitting choice for such a prestigious event.
During the discussion, 50 Cent also addressed the ongoing rivalry between Kendrick Lamar and Drake, two of the biggest names in the Hip Hop industry. He expressed the belief that their competition has pushed both artists to continually produce high-quality music at a faster pace. The rivalry, he suggested, has positively impacted the culture, driving innovation and keeping the genre vibrant.