Music legend Jay-Z has expressed support for Kendrick Lamar, who is getting ready to headline the 2025 Super Bowl Halftime show, as announced by the NFL.
In a statement following the announcement, the celebrated record producer said the impact of the Not Like Us composer would be felt in many years to come.
“Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come, he was quoted saying.
Jay-Z currently serves as a music strategist for the NFL’s music following his label, Roc Nation’s, partnership with the league. Officials say the championship game for the new NFL season would take place at the Caesars Superdome in Louisiana, United States.
Kendrick Lamar had also spoken about honor and urged his fans to turn up in their numbers for the grand event later next year.
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“What you doing everybody? My name’s Kendrick Lamar, and I’ll be performing at Super Bowl LIX. Will you be pulling up? I hope so! You know there’s only one opportunity to win the championship, no round twos. Let’s get it!”
“I don’t want you to miss it. Meet me in New Orleans, on February 9, 2025. Wear your best dress too, even if you’re watching from home. Let’s go,” he stated in a video message.
Kendrick also emphasized that rap music was still “the most impactful genre” in recent times, and he would mount the stage to “remind” the world about this belief.
Usher was the lead performer at the 2024 Halftime Show as he thrilled fans with a dynamic performance together with guest artistes, including Alicia Keys, H.E.R., and Will.i.am.
In December last year, Jay Z celebrated his 54th birthday with many fans bombarding him with goodwill messages on social media.
With 50 million albums sold globally and 23 Grammy Awards under his belt, the Forever Young creator is renowned for his “sharp lyrical wit and narrative mastery.”
He has, over the years, pushed the boundaries of hip-hop music with hundreds of recordings, and co-founded Roc-A-Fella Records in 1995.
