Kendrick Lamar may have headlined the 2025 Super Bowl but it goes without saying that the sporting event isn’t just about football and music.
Aside from the game and music, it has become an annual American tradition where dozens of major brands rolled out brand new and old advertisements during the live broadcast of the Super Bowl.
Super Bowl commercials have been fans’ focus for decades. It is therefore not surprising to note that with a sizable number of viewers, the commercials are just as important to them as the game itself.
With these commercials costing advertisers millions for the 30-second spots, most brands put in the best during the broadcast that pulls in tens of millions of viewers.
And this year was no different, with A-list celebrities such as Seal, Wanda Sykes, Matthew McConaughey, and Ben Affleck cropping up in ads for everything from cars to coffee to condiments. The controversial Kanye West also made sure that his presence was still known during the event, dropping a strange commercial, which he claims to have been shot from an iPhone.
Related stories
So for that, here is a look at some of the best TV commercials at the 2025 Super Bowl.
Ritz
The commercial features Aubrey Plaza, Michael Shannon, and Bad Bunny.
The ad starts with Aubrey Plaza strolling through a no-smiles-allowed lodge dedicated to the salty deliciousness of a Ritz cracker. Watch below:
Mountain Dew Baja Blast
This commercial sees Seal reimagining his 1995 hit song “Kiss From a Rose” as “Kiss From a Lime.”.
The ad features the singer’s face superimposed onto the body of a CGI seal. Watch below:
Dunkin’
Ben Affleck-led DunKings returned to this year’s Super Bowl for DunKings 2: The Movie after making their debut during last year’s big game.
The ad features cameos from Casey Affleck, Bill Belichick, Druski, NKOTB’s Donnie Wahlberg, Jeremy Strong, and a frickin’ Jay and Silent Bob reunion. Watch below:
UberEats
The Super Bowl Uber Eats commercial features Matthew McConaughey with guest appearances from Martha Stewart, Charli XCX, and Kevin Bacon. Watch below:
Hellman
The mayonnaise giant brought When Harry Met Sally stars
The Hellman’s Superbowl commercial brought back Harry Met Sally stars Billy Crystal and Meg Ryan together to recreate their iconic scene where Ryan’s character fakes an orgasm in public. Watch below:
Booking.com
This Super Bowl Booking.com commercial features Kermit the Frog strumming his banjo, Gonzo the Great in a rocket pack, Missy Piggy demanding a boutique hotel, and Statler and Waldorf declaring they “hate everything. Watch below:
Little Caesars
The 2025 Super Bowl Little Caesars commercial featured flying eyebrows and flying mustaches thanks to Little Caesars and Pringles. Watch below:
Novartis
Novartis’s Super Bowl commercials focus on breasts in a different light thanks to a novel bait-and-switch approach that features Hailee Steinfeld and Wanda Sykes, who is a breast cancer survivor. Watch below.
Pringles
Pringles’ Super Bowl commercial spot featured facial hair from Nick Offerman, Clippers player James Harden, and Kansas City Chiefs coach Andy Reid.
The video clip included a retooled take on the Adam West Batman theme. Watch below:
Häagen-Dazs
Häagen-Dazs ad features Vin Diesel and Michelle Rodriguez cruising down a coastal highway while enjoying an ice cream bar as Smokey Robinson’s “Cruisin’” song plays. The ad also features Ludacris. Watch below:
Photo Credit Instagram: @rocnation
